Pierse Motors Ltd Privacy Statement
Pierse Motors LTD is committed to protecting and respecting any personal information you share with us. This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how long we keep your information for, your rights, how you can manage the information we hold and how you can contact us. We require and use your information in order to fulfil and deliver services associated to your vehicle and its maintenance.Your details and vehicle information may also be shared with Volkswagen Ireland, SEAT Ireland or Skoda Ireland in necessary circumstances e.g. warranty, vehicle recall, vehicle diagnostics etc. As a business we sometimes communicate product information, offers and services; however, we will only do this if you have already given us the appropriate permission. We will not send you unsolicited ‘junk’ email or communications, or share your data with anyone else. We do not sell your information to third parties, but we do work with closely selected partners who help us to provide you with the information, products and services that you request from us. For example, Allianz Worldwide Partners who provide roadside assistance on our behalf.The contents of this statement may change from time to time so you may wish to check the latest statement page occasionally to ensure you are still happy to share your information with us.
The data protection declaration of Pierse Motors LTD is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used. In this data protection declaration, we use, among others, the following terms:
a) Personal data: Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject: Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing (i.e. a customer; an employee [in relation to the company as the employer]).
c) Processing: Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing: Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling: Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation: Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing: Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor: Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient: Recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
j) Third party: Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent: Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
We collect information in the following ways:
Information you give us, about you and your vehicle when you engage with our main office, a member of our authorised dealer and repairer network, or via our websites and applications. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for. Information we get from your use of our services or service providers. We collect information about you or your vehicle when you use our website, applications and contact our business. Some of this information does not identify you personally, but provides us with information about how you use our services and engage with us (we use this information to improve our services and make them more useful to you). The information we collect includes some or all of the following:
1. Name (including title);
2. Address including Eircode;
3. Phone number;
4. Date of birth (only where and if strictly necessary);
5. Email address;
6. Vehicle information (including registration number, VIN, service reminders, mileage and warranty-covered repair information);
7. The date and time you used our services;
8. The pages you visited on our website and how long you visited us for;
9. Your IP address;
10. Your GPS location (where you have permitted access to this and only if relevant);
11. The internet browser and devices you are using;
12. Cookie, Pixels or Beacon information (for more information please see our Cookies policy);
13. The website from which you accessed our website;
14. Details of any transactions between you and members of our team;
15. Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details;
16. Potential voice recordings of calls you make to our business;
17. “Live chat” records;
18. Any information within correspondence you send to us; and
19. CCTV in and around our premises.
How do we use this information?
Pierse Motors LTD will only process information that is necessary for the purpose for which it has been collected. If you do not provide us with the information we require, relevant and appropriate to the reason for which we request it, this may prevent you from fully availing of our services. We may use the personal data we gather for any or all of the following purposes:
Lawful Basis for Processing
Purchasing a Vehicle or Part – Customer Administration
When a customer orders a vehicle or motor part from us, information is collected for our own internal processing and on behalf of Volkswagen Ireland, SEAT Ireland, Skoda Ireland and the Manufacturers for the fulfilment of warranties and services associated to the purchase of the vehicle or parts/accessories. These details are sent via our dealer platform stored within their systems.
The processing is necessary for the performance of a contract to which the customer is party.
Booking Vehicle Service
When a customer books a vehicle service, information is collected by us and also on behalf of Volkswagen Ireland and Volkswagen AG (the Manufacturer) for the fulfilment of warranties associated to the service provided and logged as part of the service history of the vehicle. These details are sent via our dealer platform to Volkswagen Ireland and stored within their systems.
The processing is necessary for the performance of a contract to which the customer is party.
Requesting a Quote/ Requesting a brochure / Booking a Test drive
When a customer visits our website, and requests a brochure or a quote for specific vehicle, or when booking a test drive, essential identification and contact details are collected in order to deliver the requested material.
The processing is in our legitimate interests in developing business leads with potential customers.
When a customer visits our website and registers interest in any of our products, essential identification and contact details are collected in order to provide the information over time.
The customer has given explicit consent to the processing.
Marketing to Potential Customers
Information is collected by our Sales and Marketing staff. We record this data in our Customer Relationship Management System and use the data to market to you. When visiting our website and further to any specific queries, visitors may be asked for consent for future marketing. This may include newsletters, specific product campaigns or notification on upcoming events. This data may be sent to third party service providers such as, but not limited to, Dealer Marketing Ltd, Mailchimp, who carry out some of the marketing activities on our behalf
The customer has given explicit consent to the processing.
Customer Experience Management
Volkswagen, SEAT and Skoda send out customer satisfaction surveys based on data provided by us over purchased vehicles and parts/accessories, as well as provision of maintenance services. This process is only performed with verified customers.
The processing is in the legitimate interests of the Manufacturer in ensuring the quality of services provided. Completion of the surveys is voluntary, not mandatory, and the customer can request to be removed from any future correspondence.
Quality Improvement / Staff Training
Phone-calls, written communications and related details received may be stored on our internal server. Similarly, all communications / queries received through our website are kept on our server. These communications are stored for both quality improvement and staff training purposes.
The processing is in our legitimate interests in providing a high standard of services to our customers, by assessing the ongoing development and identifying areas for improvement.
We operate a CCTV system on our premises to protect the safety and security of our staff, visitors and property.
The processing is in our legitimate interests as a private company regarding safety and security.
Safety Incidents / Product recall
We may use your personal data to contact you regarding an urgent safety measure and / or a product recall.
The processing is necessary for compliance with a legal obligation to which the controller is subject.
For data subjects who are Employees of the Company, we may use your personal data during our operations such as for human resources, payroll purposes business continuity and health & safety.
The processing is in our legitimate interests as a private company as well as to fulfil legal requirements in connection to Employment and Industry
How do we share this information?
We may, where applicable and if relevant, disclose your information to companies or organisations to which we pass the responsibility to handle services on our behalf such as roadside assistance, customer contact centres, direct marketing communications, market research or market analytics. We will also share your information with Volkswagen Ireland, SEAT Ireland and Skoda Ireland and repairers in situations where we need to pass your information to them to manage any request you have made of us. We ensure that any third-party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible. Your data will not be passed to any third-party for their own independent marketing purposes. In rare circumstances, your information may be processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law. There are circumstances where we share your information with the Manufacturers (or other companies within the Volkswagen Group) in order to fulfil orders, transactions or provide you with a service or information that you have requested. For example, the Manufacturer, Volkswagen AG in Germany, who is ultimately responsible for the warranty over the vehicles.
How long do we keep your information for?
When we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We do not retain personal information in an identifiable format for longer than is necessary. We may need your information to establish, bring or defend legal claims. In these cases, we will always retain your personal information for 6 years after the date it is no longer needed by us for any other purposes listed under “How do we use your personal information”.
The only exceptions to this are where:
the law requires us to hold your personal information for a longer period, or delete it sooner;
you exercise your right to have the information erased (where applicable as per section 6.d) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see further How can I manage the information we hold about you).
What are your Rights?
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within one month after we have received any request.
The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The customer withdraws consent to which the processing is based and where there is no other legal ground for the processing.
The customer objects to the processing and there are no overriding legitimate grounds for the processing
The personal data has been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject. If one of the aforesaid reasons applies, and you wish to request the erasure of personal data stored by Pierse Motors LTD, you may, at any time, contact our Data Protection Officer, who shall promptly ensure that the erasure request is complied with immediately.
The accuracy of the personal data is contested by the customer, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the customer opposes the erasure of the personal data and requests instead the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the customer for the establishment, exercise or defence of legal claims.
The customer has objected to processing, pending the verification whether the legitimate grounds of the controller override those of the customer. If one of the aforementioned conditions is met, and you wish to request the restriction of the processing of personal data stored by Pierse Motors LTD, you may at any time contact our Data Protection Officer, who will arrange the restriction of the processing.
If we cannot resolve your query, you have the right to contact the Information Commissioner’s Office by using the details below:
Data Protection Commissioner
Telephone: 0761 104 8000
Telephone: 057 868 4800
LoCall Number: 1890 252 231
Fax: 057 868 4757
Information about Pierse Motors LTD
Pierse Motors LTD t/a Pierse Motors
Registered Company Number: IE78181, whose registered office is at Limerick Road, Tipperary Town, Co Tipperary.
Name and Address of the controller
The Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
Pierse Motors, Limerick Road, Tipperary Town
Phone: 062 33222
Contact the Data Protection Officer
All enquiries on data protection matters should be directed to our Data Protection Officer, who can be contacted at:
Phone: 062 33222
Pierse Motors, Limerick Road, Tipperary Town, Tipperary